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Milan Mens Fashion Week FW24

Friday the 12th 

Gucci

The Show

Ahead of the Fall Winter 2024 men’s collection fashion show, Creative Director Sabato De Sarno persists in emphasizing the interplay of art and fashion. Stretching across cities from London to Milan, New York to Shanghai, the Gucci Art Walls showcase artwork with the poignant musings of Italian artist Valerio Eliogabalo Torrisi: “Now and then, I know, you dream too, and you dream of us.” 

The Look

The tailoring maintained its boxy silhouette and loose cuts, echoing the subdued color palette observed in his initial collection. Jackets draped over bare chests and were adorned with Jewellery reminiscent of the pieces featured in a Gucci Jewellery campaign. The collection shines a spotlight on formalwear, showcasing two remarkable double-breasted jacket designs, and cropped trousers, occasionally adorned with distinctive side zipped slits mixed with jeweled collars and solo ties for added flair.

DSquared 

The Show

This could be the best show of the year. Introducing the “makeover machine”  where dirty, homeless-chic-esque models enter the machine being transformed into polished night crawlers. 

The Look

The evolution showcased on the Fall Winter 2024 runway features twin sets donning quintessential Dsquared2 ensembles, embodying the brand’s hallmark style codes transitioning seamlessly from day to night. Emphasizing a clear contrast between rugged and sophisticated, the collection experiments with fabrics, treatments, and silhouettes, harmonizing raw elements with polished aesthetics.

Saturday the 13th 

Dolce & Gabbana

The Show

The runway reflects this year’s look, dark, sleek, and minimal, featuring a sculpted staircase with lighting that displays the striking palettes. The show’s invitation included a sturdy black card, featuring only the word “Sleek” printed in bold.

The Look

The intensely dark look recreates elements of masculine allure featuring peak lapels, sleek silhouettes, and floral footwear accents. The majority black palette featured only a handful of light pieces in white, gray, and caramel.

Fendi

The Show

The runway featured a series of F-shapes that served as benches for the audience. This year included a reveal of the Fendi x Devialet Mania portable speaker encased in the iconic FF design.

The Look

The collection features rural pastel looks that emphasize the dimming of gender lines and the erosion of fixed symbols by Venturini Fendi, who, as a female designer in menswear, eschews being confined by rigid definitions.

Sunday the 14th  

K Way

The Show

The runway showcased a series of what appeared to be car dealership-like air dancers, which filled the parameters of the room.

The Look

This year’s collection featured bold and vivid tricolor zippers, geometrically balanced designs, and lots of mono-colored layers. K Way constructs the look of the future while conserving the looks of the past. 

Prada

The Show

At first glance you will notice a sea of office chairs arrayed upon a transparent subfloor revealing the natural landscape aesthetics that lies beneath. This exhibits the self-contradictory between both environments. 

The Look

The overall theme for this year’s looks reflects on the “fundamental truths of humanity”. Overall ones longing to escape work life to venture outdoors. Tweed jackets, trenches, and overcoats all paired with not just ties but swimming caps and captain hats.

Monday the 15th 

Giorgio Armani

The Show

This year’s show starts with a short video of Giorgio slowly moving towards a door, his face illuminated by the light bleeding through the peephole he’s approaching. Cut to the POV of the peephole where you now see his piercing blue eye staring down the runway, which reflexes on the glossy floor.

The Look

Giorgio stated in a post show interview that this year’s collection is not meant to redefine mens fashions saying “ I don’t think men’s fashion needs to be changed every season”, with his goal being to take a new approach on the “usual”. This was achieved by taking suits, overcoats & trousers and introducing intricate patterns and unique materials like velvet.

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